Context : Cultural Identity Class UNISUL
Florianópolis – Brazil
Project Director: Eduardo Barroso
2004

For the Iconography Project we have used the touristic attractions of Florianópolis to valorize its cultural identity. The creation process started with a photographic research to find the most important and recognizable elements of the square Praça XV, and once they were identified, they were graphically treated until the point they became icons to be applied on different surfaces of souvenirs, with the goal to renew the visual identity of the touristic spots.