Purpose: to design a premium soy extract packaging, new on the market.

Restraints: The packaging should stand out on the market shelves and transmit trust for the new consumers.

The idea: As the competition used plastic bags for packaging, the cardboard packaging was used to stand out in the shelves. The predominant use of the color blue was to highlight the healthy aspects of the product. The packaging designed has a “window”, for a better visualization of the product.

Details: cardboard packaging, special window cut through the packaging, 4-color printing